The following letters were received in response to Issues #006 and #007. Yob has read all of them. Yob has feelings about some of them.
FROM: KIERAN T., BRISTOL, UK
Dropping penguinz0 from the Top 50 was the most cowardly thing you've done since whatever the most cowardly thing you did before this was. The man has 20 million subscribers. He's been making videos for fifteen years. You give him a 65 because he's "inconsistent"?? He's been CONSISTENTLY EXCELLENT and you're marking him down for it. You're just doing this for the controversy. Admit it.
Right, Kieran. First: Yob is many things. Cowardly is not one of them. We have given a 42 to a channel with a hundred million subscribers in this very issue. We are constitutionally incapable of cowardice, we just lack the relevant instinct.
Second: the drop wasn't primarily about inconsistency. Read the review again. The issue is a documented quality trajectory, a series of creative choices that moved the channel from something distinctive to something still competent but meaningfully less so. Fifteen years of history is weight in the argument, not a shield against it. Carlin's been going forty years and he's still at eight. Because the work holds. The question is always the work.
Third: if you think Yob does anything for controversy, Yob would like to introduce you to the WatchMojo review in this very issue. Controversy would have been giving them a 70. This is conviction.
★★☆☆☆ — SPIRITED BUT WRONG. REREAD THE REVIEW, MATE.
— Yob
FROM: SARAH M., TORONTO, CANADA
The JCS jump from #43 to #14 in one issue is the most exciting thing that's happened in the Top 50 since I started reading. I went back and watched every JCS video after Issue #007 dropped and I think the re-score actually undersells it. How is a channel that good at #14 and not #5?
Sarah. You are Yob's favourite person this issue. No further competition, thank you all.
The honest answer to your question is that #14 reflects a catalogue that is extraordinary in its best work and notably thinner than the channels above it — there are fewer total videos, meaning there's less total body of evidence against which to weight the score. The quality per video is exceptional. The scale of the body of work is still developing. If JCS continues at that level for another two years, the ceiling is genuinely in the top ten. Yob will be watching. Yob is already watching. Yob has watched all of them twice.
★★★★★ — CORRECT ON ALL COUNTS. A GENIUS. FOLLOW THIS PERSON'S TASTE IN ALL THINGS.
— Yob
FROM: DAVE K., MELBOURNE, AUSTRALIA
You've covered film criticism, tech, science, gaming — when are you doing a proper dedicated issue on YouTube's music scene? There are channels doing extraordinary work in music theory, composition breakdowns, genre history — Adam Neely is at #33 which feels criminal — and you've barely scratched the surface. The Voice Issue touched on it with Billie Holiday but that was about voice as concept, not music YouTube specifically.
Dave. This is a genuinely good letter and Yob is going to be honest with you: this is already on the internal roadmap. It's been on the internal roadmap since Issue #003. The difficulty is that music YouTube is vast in a way that other categories aren't — it contains multitudes including reaction channels, theory channels, performance channels, gear channels, producer channels, historical channels, and people who film themselves learning instruments in real time and this is somehow content — and making a coherent issue around a coherent editorial thesis requires more thinking than we've finished doing.
Adam Neely at #33 is, you're right, potentially wrong. We're watching that entry. Issue #009 or #010. Consider this a commitment Yob is making on record in the letters column, which is legally binding in several jurisdictions.
★★★★☆ — EXCELLENT POINT, REASONABLE GRIEVANCE, GOOD TASTE IN CHANNELS. ONE STAR DEDUCTED FOR ASSUMING WE HADN'T THOUGHT OF THIS.
— Yob
FROM: ANONYMOUS, "A FORMER YOUTUBE CREATOR"
Your Longevity Issue review of React Media was accurate. I used to have a channel that got picked up by FBE back in 2013. I was told it would "amplify" my work. I signed something I shouldn't have signed and the channel no longer exists in any form I recognise. Your score of 52 was generous. It should have been lower. You can print this if you like. I don't have a YouTube channel anymore so there's nothing to protect.
Yob is printing this.
There is no rating for this letter because this isn't a letter that wants a rating. It's a statement of record and it deserves to be in the record.
If this is accurate — and Yob has no reason to doubt it — then 52 was indeed generous. The score reflects the channel's current output quality under the current corporate structure. It doesn't capture the full accounting of what it replaced or displaced. That's a limitation of the scoring system that we acknowledge without knowing how to fix it.
★★★★★ — THANK YOU FOR WRITING. YELLING INTO THE VOID IS STILL YELLING.
— Yob
FROM: PRIYA S., LONDON, UK
The magazine talks about "British" humour and tone constantly but the Top 50 is very North American. Kurzgesagt is German. Every Frame a Painting is Canadian. Internet Historian is New Zealand. Are you actually a British magazine or is that just an affectation borrowed from old gaming mags because it sounds good?
Priya, Yob is going to give you credit for noticing this and then explain why you've answered your own question.
The affectation is deliberate. The voice is borrowed from British gaming press because that press had an editorial sensibility — opinionated, warm, a bit contemptuous of received wisdom — that Yob finds genuinely useful for this kind of criticism. The channel ranking is merit-based and does not apply a geographic correction because that would be exactly the kind of soft-headed editorial compromise that the voice borrowed from those old magazines explicitly rejected. They didn't give extra marks to British games either. They marked everything on the same scale and fought about it in the letters column.
Also Defunctland just jumped nine places so there's your American balance right there, innit.
★★★☆☆ — ACUTE OBSERVATION, INCOMPLETE CONCLUSION. THREE STARS, RESPECTFULLY.
— Yob
FROM: TOM F., BERLIN, GERMANY
The Time Capsule Marshall McLuhan interview last issue was the best thing you've published. I studied media theory for four years and that fictional interview contained more useful application of McLuhan's actual ideas than most of my seminars. How much research goes into those? Also: please do Roland Barthes.
Tom. Flattery will get you nowhere, except for the fact that you've brought up something Yob genuinely wants to address.
The research for Time Capsule interviews is significant — primary texts, secondary biographies, documentary footage, interviews in different contexts. The goal is to get the register right: not what the person might have said, but what they would have said if they were being most fully themselves. McLuhan was genuinely difficult because he had so many modes and the media theory one isn't actually the best one for the interview's purposes. The best mode was the slightly baffled but delighted prophet who would absolutely have been on YouTube and would have understood it better than anyone currently working there.
Roland Barthes is on the list. Yob is already afraid of the Barthes interview. It will require a lot of coffee and re-reading Camera Lucida, which Yob has been putting off because it makes Yob sad. For the magazine, anything.
★★★★★ — HIGH STANDARDS, APPROPRIATE PRAISE, EXCELLENT FOLLOW-UP REQUEST. FIVE STARS. COME BACK OFTEN.
— Yob
FROM: KYLE V., PHOENIX, ARIZONA, USA
I've been following the magazine since Issue #001 and this is my first letter. I don't have a clever point. I just wanted to say that reading CTRL+WATCH has made me watch YouTube differently and I appreciate that. I look at the credits now. I notice when someone's changed their format. I watch channels I'd never have found. That's what a good magazine is supposed to do. Thanks for making it.
Kyle.
...
Yob is not going to pretend this doesn't land differently than the other letters. It does. This is the whole point of the exercise, articulated clearly by someone who waited eight issues to say it. Yob doesn't know what to do with this except say: thank you, sincerely, and Yob will continue to do exactly this for as long as there are channels worth doing it about.
Now if you write in again, please have a controversial opinion about a score. This much warmth in one sitting makes Yob uncomfortable.
★★★★★ — WHAT CAN YOU DO. FIVE STARS. RUINED YELL'S EVENING WITH ALL THE SINCERITY.
— Yob